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There are two sides to every business.
First, there is the academic side which can study history, trends, and theory. Second, there is the practical side that is an application of academics and can only be learned through experience.
Neither can ever truly be separated from the other
The following are only some examples of past works. Some are dated by today's standards and advancements, but others are just as sound as they were when we originally wrote them.
These works primarily focus on academic areas marketing and public affairs, but the last piece is an newspaper article that illustrates how academics and theory can become practical applications for today's business environment.
If you would like to see samples of our firm's practical side -- such as writing, media placement success, graphic design, and collateral material -- please phone 864/505-8866 or e-mail a request to taft@taftmatney.com.
The Purpose of "Nullification, Secession, and John Caldwell Calhoun: The Philosophy and Thought Which Led a State" is to examine the significant impression Calhoun’s ideas had on the policies of South Carolina preceding The War Between the States by briefly summarizing Calhoun’s background to serve as a point of reference and surveying his attitudes and actions in both his earlier and later career (with emphasis on the latter) in terms of what I labeled "Key’s Paradox."
"The South Carolina General Assembly: The Changing Demographic Characteristics of a Southern Legislature from 1970-1996" was authored to examine the changing demography of the South Carolina General Assembly from the convening of the legislative sessions for the years 1970 to 1996. This study consists of analysis of attributes of General Assembly members (in each chamber) in terms of gender, race, political party affiliations, places of birth, and occupations.
The purpose of this exposition, "A Survey Of Negative Political Campaign Advertising," is to give a broad-based examination of political campaign advertising. Although there will be some historical background offered on the subject, the basis of the paper actually focuses on campaign ads of more recent times.
The purpose of "The World Trade Organization and the Dissolution of American Sovereignty" is to illustrate how the WTO is removing America’s national sovereignty, not just in theory, but in practice as well. By offering a brief overview of the history, duties, existence, and actions of the WTO, there is no possible view that can be taken other than the "supreme law of the land" is being reduced to nothing more than a document only schoolchildren will learn of in history class.
A Greenville Journal article in the December 3, 1999 issue, "In-Plant Agencies Changing Traditional Business Relationships" discusses the innovative methods used by Experience Engineering and the way in which those methods became more than a theory for a high-technology company. |
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