Some things change. Some things stay the same. Political campaigns aren’t any different.
What’s the same? Well, the goal is still to get more support than the other side, issues still have to be clearly defined, and people still have to know who you are (and like you more than the other side).
What’s different? Almost everything else.
Yes. Traditional campaigning is still important, but the methods to segment voters in to target universes, to map which voters are where, to understand who will vote, to identify where the support is, and to create connections with them on a more personal level have changed the entire landscape of political campaigning — whether it’s for candidates or ballot issues.
TMPR understands that there’s a new way of doing things, and we work to create campaign strategies that incorporate today’s tools and technology and offer a greater chance of success at the ballot box.